Personalized Mobile Shop Solution

BTC Europe GmbH is the European distribution organization of BASF for the sale of specialty chemicals to small and medium-sized customers. BTC delivers its products from its eleven warehouses to approximately 17,000 customers in more than 80 countries. These customers require access to product specification sheets and document downloads directly from their own systems. At the same time, real-time personalized pricing and the ability to check the current inventory of a product are needed. All of these requirements are to be met as efficiently and conveniently as possible.

The BTC Chemshop is an offshoot of insinno’s Order App, which was configured specifically to the wishes and needs of BTC Europe and its customers. With the Order App, products and consumables can be ordered quickly and easily via smartphone or tablet, and thanks to the portfolio search function and barcode scanners, directly on site. By setting favourites from the product portfolio and the option of shipping to multiple delivery addresses and billing addresses for different locations directly in the app, the customer has full control over the complete order process. The ordering processes via Order App are user-friendly and now significantly faster and more cost-efficient, as the customer orders himself and the product specifications, prices and also the orders can be automatically obtained from the company’s own SAP systems. The office staff can now focus on dealing with technical questions and advise customers even more efficiently.